SMC Pneumatics (Australia) Pty Ltd unveiled the new business statement at its National Sales Conference in September this year attended by 115 staff.

The statement “The Driving Force In Pneumatics” was derived after extensive research through customer and employee surveys along with consultation with these groups. The outcomes of this research highlighted some key areas in which SMC has strengths and also areas we need to improve. This information has been analyzed and packaged into our business plan for the upcoming period.

The “Driving Force In Pneumatics” was selected as it best described SMC’s market leading position and technical expertise in the Pneumatics market. Along with the rollout of this business statement SMC has also begun launching a significant advertising campaign to further promote our market leading position.
As we progress into 2009 it is our objective to provide our customers with a superior level of products, technical support and ongoing service. This is why SMC is:

The Driving Force In Pneumatics